Work — michelle shibata-schwartz

The Commissary

The Presidio Trust
Bon Appétit
Traci Des Jardins
brand development

Developed a restaurant brand with elements based on its original use - a mess hall. Stamped brand and typewriter font honors a time in the past. This Spanish-influenced California cuisine is driven by sustainable, locally-sourced ingredients; artisan goods are featured in its mercantile.

YOLO Natural Heritage Program

(YNHP)
poster and
bumper sticker
series

Designed a poster campaign, including iconic vocabulary, to showcase the local benefits of the surrounding area and encourage the county’s ecological, cultural and economic resources.

Equity Community Builders

(ecb)
web redesign
brand evolution
business papers

The logotype for ecb was established, but it needed to be represented in a more current, contemporary way. Most of its applications used the logotype in their corporate blue/gray that seemed somber and quiet.

To increase impact and refresh their brand, full color visuals were introduced and the brand was placed in a dynamic position. Setting the logotype in a prominent position emphasizes their bold contribution to the equity of urban neighborhoods and how they strengthen communities throughout the Bay Area.

ecbsf.com

Hines

sustainability report
brochure

Hines is an international real estate firm known for development of high-quality and highly efficient commercial and mixed-use properties.

The Hines Sustainability Reports were developed based on their principle that “people are their most valuable assets.” Use of their employee images was critical in the layout. Referring to the Hines brand strategies,’ the design was based on a clean, organized, and green approach that would compliment their current brand system. We aimed to highlight the individual stories and formatted different levels of information for easy reading depending on the various viewing audiences.

Design and development of Hines Sustainability 4.0, in both print and online reporting format, was based on the Global Reporting Initiative (GRI) framework. This was the fourth in a series of sustainability reports that were produced for Hines.

Singita

brochure

Created a sophisticated and compelling brochure inviting investors to participate in a conservation partnership.

Singita, is the Shangaan word for ‘Place of Miracles.’ Its enduring purpose is to conserve, preserve, and protect the miraculous places of which they are custodians.

The Family Agricultural Preserve

brochure

This Preserve is a farm-based resort and discovery center for sustainable food and farming. Use of script and hand-made elements with contemporary diagrams were developed to illustrate their personal approach and mission to transform and evolve how America cooks, eats, and farms one family at a time.

The Presidio Trust

The Visitor’s Guide

The Presidio Trust’s main public communication piece, a series of visitor guides were created to invite and connect visitors, workers and residents to this landmark; a clean layout with easy to read text and large images to leverage this unique urban national park were incorporated throughout the publication.

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The Presidio Trust Exhibits

Design of a year-long exhibit highlighting the history of the Presidio and the accomplishments of the Presidio Trust over the last 15 years. Multiple layouts were created to communicate timelines, full images and key milestones with facts. With the new plans for the Presidio Parklands Project, we designed the public interactive exhibit to gain public interest and involvement during the Park's expansion.

Cavallo Point

Lodge at the Golden Gate
brand development

Designed a brandmark that integrated the graphic elements of nature, culture, nuture and adventure; the graphic icons were created from 4 original pictograms that symbolize the purpose and activities of the Lodge.

One Tam

campaign development
web redesign

Developed a campaign that engages every visitor to become stewards of Mt. Tam. The mountain is iconic to the region and we chose to use dramatic silhouettes of Mt. Tam as the consistent branding device throughout the campaign. Because of it's commanding presence and beauty, we were confident we could use multiple Mt. Tam photos with its landscapes to raise awareness and community support in helping restore and protect this widely recognized mountain.

The Institute at Golden Gate

brochure

Created a brochure to attract future thinkers, sustainable innovators, and forward leaders to the Institute at Golden Gate at Fort Baker. Approach was to instilled curiosity and education. In addition, a diagram of offerings was developed to communicate the integration of a variety of activities, uses and audiences.

The Lumina Project

Enlighted
campaign poster
(with studies)
and sticker

Created a poster and graphic incorporating over 50 luminaries’ names. A call to action campaign to advance the lighting industry’s role in transforming buildings and cities into intelligent, high-performing, and healthy ecosystems.

Additional goal was to create a graphic that emulated light in some form that could be pulled out from the poster and used as an avatar or icon.

Santa Lucia Preserve

Preserve Magazine
publication

Created compelling stories that suggested the benefits of ownership by illustrating multiple family generations engaged at The Preserve. It’s a community dedicated to appreciating and respecting the natural beauty and its geographical, historical and cultural setting.

Presidio Trust Annual Reports

annual reports
series

Worked on a series of Annual Reports for the Presidio Trust, each developing a theme for the year. This report aimed to highlight the beauty and expanse of its landscapes within the park through use of large format fonts and cross-over images.

Designs were developed within the brand standards of the Presidio Trust, incorporating fonts, color palette and visual guidelines. Even though each report had a different theme & look, the series was held together by the use of colored spine and use of complimentary fonts within the brand system.

The Presidio Trust’s mission is to serve as stewards of this unique urban national park.

Greenprint

brand development
brochures

Now recently called the ULI Greenprint Center, this organization focuses on reducing the carbon footprint of existing buildings—which currently represent one-third of global carbon emissions—and works to achieve its carbon-reduction goals through education and action.

Several studies were developed to create the identity for Greenprint. Concepts explored looked at graphing, fact-finding, atmosphere, earth and buildings. The final design combined the use of atmosphere, reflections and digital calibration.

A brochure and pocket brochure were developed incorporating the design attributes of the brand; the reflective pattern of glass in the mark was used on the cover and as a pattern with the pieces. Extending to these applications established the fonts, colors, diagrams and visual palette for the overall brand system.

Companion pieces were created for ULI Greenprint Center; it currently is the largest global collection of transparent, verifiable, and comprehensive data about the environmental performance of buildings.